Blitzscaling 04: Ann Miura-Ko on FLOODGATE's Thunder Lizard Theory and Achieving Product Market Fit

Executive Summary:

  • Ann Miura-Ko is the co-founder of Floodgate, an early-stage VC firm investing in "Thunder Lizard" startups that achieve exceptional scale and disruption.
  • Floodgate evaluates startups across 4 levels of "value set": Proprietary Power, Product Power, Company Power, and Category Power. They look for founders with deep passion, technical expertise, and willingness to adapt.
  • The Lyft team's "courage and intensity" in pivoting from Zimride's original vision was a key factor in Floodgate's investment, demonstrating their ability to find product-market fit through experimentation.

Meeting Notes:

Introduction to Anne Murakawa and Floodgate

  • Anne Murakawa is the co-founder of Floodgate, an early-stage venture capital firm investing in a wide variety of startups across different sectors.
  • She has a PhD in operations research from Stanford and previously worked at McKinsey before joining Floodgate in 2008.
  • Some of her initial investments were in companies like TaskRabbit, ModCloth, and the ride-sharing startup Zimride (which later became Lyft).

Hunting Thunder Lizards

  • "Thunder Lizards" is a term used at Floodgate to describe exceptional, disruptive entrepreneurs and companies that have achieved tremendous scale.
  • Key characteristics of Thunder Lizards:
    • They minimize technical and organizational risk/debt
    • Achieve uncontrolled product-market fit demand
    • Avoid direct competition
    • "They somehow converted their advantage to truly disruptive power."
  • Thunder Lizards are exceedingly rare - only around 17 companies achieve over $4 billion in revenue after an IPO.

Floodgate's Investment Thesis and "Value Set"

  • Floodgate invests at a very early stage, often the first institutional financing for a startup.
  • They look for signs of what Ann Miura-Ko calls the "value set" across four levels:
    • Proprietary Power: Unique insights, scarce supply, high switching costs, network effects
    • Product Power: Achieving strong product-market fit with a large, growing market
    • Company Power: Developing a scalable business model, company culture & talent
    • Category Power: Potential to become a category-defining market leader
  • "If you're asking if you have product-market fit, you don't."
  • "It's how you develop your own company narrative and personality."
  • "They don't want to compete, they want to dominate."

Importance of Authentic Founders

  • Floodgate looks for founders with deep personal passion and commitment to the problem they're solving.
  • The founding story and team dynamic are important signals.
  • "I loved that part...it was very reminiscent of the pitch that John and Logan did."
  • Technical expertise on the founding team is valued for developing proprietary power.

Lyft's Pivot from Zimride

  • Originally Zimride (a ride-sharing platform for campuses/companies), Lyft was born from constant experimentation when they struggled to achieve product-market fit.
  • Pivoting to the peer-to-peer model of Lyft was an extremely difficult decision that required letting go of their original vision after years of work.
  • "I appreciated the courage and intensity the Lyft founders showed in making this pivot, calling it a really hard moment to appreciate."
  • Within a week of launching, explosive demand signaled they had struck product-market fit.

Floodgate's Approach to Investing

  • Wary of investing in "technologies in search of a problem" without strong product-market fit.
  • Prefer founders with a defensible market position and willingness to adapt through experimentation.
  • Value diversity in founding teams but alignment on vision is crucial.
  • Ideal team size is 2-3 founders, with at least some technical expertise.
  • Look for founders open to building robust internal processes as the company scales.