Blitzscaling 08: Eric Schmidt on Structuring Teams and Scaling Google

Executive Summary:

  • Eric Schmidt discussed his background transitioning from Xerox PARC, Sun, and Novell to Google, where he helped systematically scale the organization from 120 to over 60,000 employees by addressing operational gaps, hiring top talent, and developing programs like APM to cultivate future leaders.
  • As Google diversified beyond search, Eric Schmidt oversaw the creation of Alphabet as a holding company structure inspired by Berkshire Hathaway, establishing autonomous business units to enable rapid innovation in areas like Chrome, Android, and Machine Learning.
  • Eric Schmidt emphasized the importance of hiring the right people, even unconventional candidates, fostering a culture of intelligent risk-taking, achieving product-market fit before scaling, and prioritizing revenue/profitability to fund long-term bets.

Meeting Notes:

Eric's Background and Transition to Google

  • Worked at Xerox PARC, Sun, and Novell before joining Google
    • Learned important lessons about management and decision-making from previous roles
    • At Sun, observed the pitfalls of premature reorganizations, religious adherence to ideas over facts, and failing to ask "what will happen in the next 5 years?"
    • At Novell, had a "worst week" realizing the books were cooked, people were frauds, and customers weren't paying - but this experience allowed him to run Google prudently for revenue from the start
    • Lacked proper due diligence before joining Novell, which indirectly led him to Google
    • Eric Schmidt advocates making decisions quickly, even if they are mistakes, rather than delaying action

Building Google as a Startup and Scaling the Organization

  • Google started with just $25 million in funding from two skeptical VCs who required hiring a CEO to work with the brilliant but "crazy and unreliable" founders Larry and Sergey
  • Had to systematically address gaps in operations, planning, processes as company grew rapidly from 120 to over 60,000 employees
  • Developed internal programs like APM (Associate Product Manager) to identify and cultivate future leaders
  • Confirmed Google had real revenue from advertisers clicking on ads (initially thought it could be a scam)
  • Pushed to rapidly set up international sales operations, which now contribute 60% of profits
  • Implemented processes for hiring, product planning, launch reviews, and prioritization meetings
  • Balanced need for innovation via efforts like 20% time and maintaining discipline as Google scaled quickly
  • Gave engineers latitude to work on pioneering projects like Chrome, Android, Machine Learning even when Eric Schmidt expressed skepticism
  • Eric Schmidt's role was "managing the chaos" by providing organizational structure around the talented technical founders/teams

Managing the Transition to Alphabet

  • Rationale behind creating Alphabet was to build a holding company structure to manage Google's diversification beyond search
  • Drew inspiration from studying Berkshire Hathaway as a model for a technology conglomerate
  • Goal was to create autonomous, separable business units under Alphabet, attracting leaders to run them independently
  • Challenges included maintaining focus/accountability and legally/financially structuring the transition
  • Overcame by moving businesses like Life Sciences, Fiber, Aging research into separate Alphabet companies
  • Pushed companies to minimize co-dependencies and operate autonomously, akin to Berkshire Hathaway's hands-off approach

Reflections on Entrepreneurship, Innovation, and Leadership

  • Emphasized importance of founders having impressive talents, passion, commitment
  • Emphasized importance of culture of intelligent risk-taking (e.g. "don't be evil" as license to stop misguided projects)
  • Emphasized importance of achieving product-market fit before scaling
  • Emphasized importance of leveraging platforms with robust APIs to enable rapid scaling
  • Emphasized importance of separability via autonomous teams/units for breakthrough innovation
  • Advocated prioritizing revenue/profitability to fund venture bets, but being willing to sacrifice short-term profits for potential big wins
  • Used unconventional hiring strategies to recruit brilliant "outlier" candidates like Noam
  • Key leadership principles: sell the dream to attract super-talented people, minimize firing by hiring rigorously for culture fit up-front, grant autonomy to exceptional contributors, even "divas", use luck/timing but make decisions quickly rather than over-analyzing, promote from within via development programs like APM and "McKinsey-clone", stay focused on hiring/retaining engineers over other functions