How to speak so that people want to listen | Julian Treasure

Executive Summary:

  • Julian Treasure emphasized the power of the spoken word and how it can start wars, and discussed the importance of speaking powerfully and enacting change.
  • Julian Treasure outlined 7 "deadly sins" of speaking, including gossip, judging, negativity, complaining, blaming, exaggeration, and conflating facts and opinions.
  • Julian Treasure described 4 "cornerstones" for powerful speech: honesty, authenticity, integrity, and listening, while noting that absolute honesty may not always be ideal.
  • Julian Treasure provided techniques and tools to improve the power and impact of one's speaking voice, such as using chest voice, developing a warm, resonant voice, and varying volume and pitch.
  • Julian Treasure proposed the idea of "creating an environment of understanding through conscious sound creation," suggesting that intentionality about the sounds we create could lead to a world where understanding would be the norm.

Meeting Notes:

The Power of Speaking

  • Julian Treasure emphasizes that the spoken word is "probably the most powerful sound in the world" as it has the ability to start wars.
  • Julian Treasure notes that many people experience not being listened to when speaking, and questions how we can speak powerfully and enact change.

Seven Deadly Sins of Speaking

  • Julian Treasure outlines 7 habits or "deadly sins" that people can fall into when speaking:
    • 1. Gossip - Speaking ill of someone who is not present
    • 2. Judging - Constantly judging and sounding critical
    • 3. Negativity - Being overly negative and pessimistic
    • Julian Treasure provides an example of how his mother became very negative in her later years, making it hard to listen to her.
    • 4. Complaining - Constant complaining, described as "vile" and not spreading "sunshine and lightness"
    • 5. Blaming - Constantly blaming and passing responsibility to others
    • 6. Exaggeration - Embellishing and exaggerating the truth
    • Julian Treasure provides an example to illustrate exaggeration as one of the sins.
    • 7. Conflating facts and opinions - Presenting opinions as facts

Foundations for Powerful Speech

  • Julian Treasure describes 4 "cornerstones" or foundations for powerful, impactful speech represented by the acronym "HAIL":
    • 1. H - Being honest and true in what you say
    • 2. A - Being authentic and just being yourself
    • 3. I - Having integrity and being trustworthy
    • 4. L - Listening well to others
    • Julian Treasure notes that absolute honesty may not always be ideal, and that listening well is crucial.

Tools for Improving Your Voice

  • Julian Treasure outlines several techniques and tools to improve the power and impact of one's speaking voice:
    • 1. Register - Using your chest voice rather than just throat for more authority and power
    • 2. Timbre - Developing a warm, resonant voice quality through vocal training and exercises
    • 3. Prosody - Using the "sing-song" rhythm and melody of speech to convey meaning
    • Avoiding repetitive prosody where every sentence ends with the same inflection or "quirk"
    • 4. Volume and modulation - Varying volume and pitch to add dynamism

Vocal Warm-Up Exercises

  • Julian Treasure demonstrates 6 specific vocal warm-up exercises that can be done before speaking, such as arm wrestling and lip trills.

Importance of Conscious Sound Creation

  • Julian Treasure proposes the idea of "creating an environment of understanding through conscious sound creation".
  • Julian Treasure suggests that if we were more intentional about the sounds we create, it would lead to a world where "understanding would be the norm".