The surprising habits of original thinkers | Adam Grant

Executive Summary:

  • Adam Grant missed the opportunity to invest in Warby Parker, which later became a highly successful $1 billion company, due to misunderstanding the traits of originals.
  • Originals drive creativity and change by standing out and speaking up, and they manage their self-doubt and fear of failure differently than non-originals.
  • Moderate procrastination can boost creativity by allowing for more incubation of ideas, and the first-mover advantage is often a myth.

Meeting Notes:

Reflections on Passing Up Warby Parker

  • Adam Grant was approached by students who wanted him to invest in their startup company that planned to sell products online
  • The students took internships instead of working full-time on the company
  • A day before the company's launch, their website was still not functional
  • Adam Grant declined to invest, and later realized the company was Warby Parker, which became highly successful and was recognized as the world's most innovative company, valued at over $1 billion
  • Adam Grant's wife now handles their investments

Understanding Originals

  • Originals are nonconformists who drive creativity and change in the world by standing out and speaking up
  • Adam Grant studied originals to understand how to recognize and become more like them

The Virtues of Procrastination

  • Adam Grant is a "pre-procrastinator" who rushes to complete tasks early
  • Research shows that moderate procrastination can boost creativity by 16% compared to those who start tasks immediately
  • Examples of procrastinating originals: Leonardo da Vinci worked on and off for 16 years on the Mona Lisa, Martin Luther King Jr. was up until 3 AM rewriting his famous "I Have a Dream" speech the night before delivering it, allowing for improvisation
  • Starting tasks quickly can limit creativity, while procrastinating allows for more incubation of ideas
  • Procrastination advice is counterproductive for productivity but can be a virtue for creativity
  • The first-mover advantage is mostly a myth - improvers who introduce something better after others often succeed more than the first movers (e.g., Facebook, Google)

Embracing Doubt and Trying New Things

  • Originals feel fear and doubt like everyone else, but manage it differently
    • Self-doubt paralyzes, while idea-doubt motivates testing and experimentation
  • Using a non-default web browser like Firefox or Chrome (which requires downloading) indicates a willingness to doubt the default and look for better options
    • Firefox and Chrome users significantly outperform and are more committed than default browser users like Internet Explorer and Safari
  • Originals have many bad ideas, but generate a high volume of ideas to find the good ones (e.g., Warby Parker tested over 2,000 name possibilities)
  • Originals' biggest fear is failing to try - they are more afraid of inaction than failure itself
  • Even great originals fail frequently because they try more ideas

Key Lessons

  • Originals are not fundamentally different - they feel fear, doubt, procrastinate, and have bad ideas like others
  • Quick starters can boost creativity by procrastinating moderately
  • Embrace idea-doubt and the fear of failing to try, rather than self-doubt and fear of failure
  • Generate a high volume of ideas, knowing most will be bad, to increase chances of finding good ones
  • Adam Grant regrets passing on Warby Parker due to misunderstanding key traits of originals